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About Juicy Couture

Founded in the sunny streets of Los Angeles, Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. We are world-renowned for transforming the tracksuit into a luxury icon and continue to define the casual-luxe aesthetic with our signature velour and bold designs.

Our Mission

To empower women and girls globally through a confident, colorful, and unapologetically feminine approach to everyday style.